Resources Library by ANA

Homogeneity or heterogeneity?

Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated...

Catalogue: Asia Pacific 2008

Authors: Ray Poynter, John Shanahan, Jason Ho

Company: Colmar Brunton

April 9, 2008

Consumers going online

Patient education is one of the most important tools for improving people's health consciousness, patient cooperation and compliance.Obviously, medical doctors are the most trustworthy sources for that kind of information, but there are other...

Catalogue: Global Healthcare 2008: Consumer Choice

Author: Balázs Kertész

February 6, 2008

This could be heaven

Today's measures of vehicle exposure will not be the measures of the future. Increasing sample sizes will eventually lose the battle as a consequence of ever-increasing fragmentation of media behaviour.Fusion of existing currencies will not be the...

Catalogue: WM3 2007

Author: John H. Faasse

June 3, 2007

Is the web killing the high street?

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping...

Catalogue: Retail 2007

Author: Graeme Lawrence

February 19, 2007

Undercover on the World Wide Web

The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.This presentation...

Catalogue: Asia Pacific 2006

Authors: Anjali Puri, Ruchika Gupta, N. S. Muthukumaran

Company: Nielsen

March 19, 2006

Listening to the blogosphere

In the world of market research, 'customer listening' generally consists of a number of widely used methodologies including mall intercepts, mail out surveys, telephone-based surveys, focus groups and one-one personal interviews. These methods were...

Catalogue: Brandmatters 2006

Author: Ted Morris

February 8, 2006

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman

Company: GfK

June 20, 2005

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

June 20, 2005

Questionnaire length and fatigue effects

Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Andrea LaBruna, Sandra Rathod

April 17, 2005